PERFORMX PERFORMANCE MARKETING EXODOS
SOON, Performance Marketing Agencies will be everywhere, did they tell you?
2025
In the United States, approximately 72% of small businesses plan to maintain or increase advertising spend in 2025 estimated at $94 Billion
PERFORMX PERFORMANCE MARKETING AGENCY
2025
72.4
B
Overall social video ROI across platforms averaged $5.28 return per $1 spent, up ~7.9% over 2024. Global digital video ad spend is projected to reach $72.4 billion in 2025, growing 15% yoy.
PERFORMX PERFORMANCE MARKETING AGENCY
2025
38
%
2020 led to widespread budget cuts many businesses paused or reduced ad spend due to uncertainty. Despite this, 38% of SMBs actually increased advertising investment during 2020, leaning into the surge advantage in digital behavior.
PERFORMX PERFORMANCE MARKETING AGENCY
2025
80
%
A survey denoted that over 80% of consumers made a purchase decision informed by video ads. 91% watched an explainer video to learn more about a product or service. 73% prefer learning about a product or service by video content.
PERFORMX PERFORMANCE MARKETING AGENCY
2025
87
%
87% of people say video quality directly impacts their trust in a brand. 82% of consumers report they’ve been convinced to purchase a product or service after watching a brand video.
PERFORMX PERFORMANCE MARKETING AGENCY
2025
92
%
92% of viewers share more of a brand’s video content compared to other formats, boosting social proof and brand authority. Video generate up to 1200% more shares.
PERFORMX PERFORMANCE MARKETING AGENCY
2025
95
%
Viewers retain nearly 95% of information from a video compared to just 10% from text. Video ads significantly improve decision-making by educating, engaging & persuading consumers with compelling storytelling with data to back it up.
PERFORMX PERFORMANCE MARKETING AGENCY
2025
50
%
25–50% of small businesses in the U.S. operate without a formal marketing plan—meaning no defined strategy, unknown channels, and limited visibility 10–11% of businesses report no video marketing use, lacking strategy to produce basic videos.
PERFORMX PERFORMANCE MARKETING AGENCY
2025
10
%
“Only 10% actively invest in marketing; the rest do nothing and rely solely on personal connections.” - Forbes
PERFORMX PERFORMANCE MARKETING AGENCY
2025
8
%
Actively using video ads (social, YouTube, Professional etc.) Growing sharply at 65–70% post-COVID; especially common in e-commerce, SaaS, and local services businesses with clear goals measured in Performance Marketing KPI.
PERFORMX PERFORMANCE MARKETING AGENCY