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PERFORMX PERFORMANCE MARKETING EXODOS

performance marketing agency?

SOON, Performance Marketing Agencies will be everywhere,  did they tell you?

2025

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b

94

In the United States, approximately 72% of small businesses plan to maintain or increase advertising spend in 2025 estimated at $94 Billion

PERFORMX PERFORMANCE MARKETING AGENCY

2025

72.4

B

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Overall social video ROI across platforms averaged $5.28 return per $1 spent, up ~7.9% over 2024. Global digital video ad spend is projected to reach $72.4 billion in 2025, growing 15% yoy

PERFORMX PERFORMANCE MARKETING AGENCY

2025

38

%

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2020 led to widespread budget cuts many businesses paused or reduced ad spend due to uncertainty. Despite this, 38% of SMBs actually increased advertising investment during 2020, leaning into the surge advantage in digital behavior.

PERFORMX PERFORMANCE MARKETING AGENCY

2025

80

%

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A survey denoted that over 80% of consumers made a purchase decision informed by video ads. 91% watched an explainer video to learn more about a product or service. 73% prefer learning about a product or service by video content.

PERFORMX PERFORMANCE MARKETING AGENCY

2025

87

%

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87% of people say video quality directly impacts their trust in a brand. 82% of consumers report they’ve been convinced to purchase a product or service after watching a brand video.

PERFORMX PERFORMANCE MARKETING AGENCY

2025

92

%

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92% of viewers share more of a brand’s video content compared to other formats, boosting social proof and brand authority. Video generate up to 1200% more shares.

PERFORMX PERFORMANCE MARKETING AGENCY

2025

95

%

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Viewers retain nearly 95% of information from a video compared to just 10% from text. Video ads significantly improve decision-making by educating, engaging & persuading consumers with compelling storytelling with data to back it up.

PERFORMX PERFORMANCE MARKETING AGENCY

2025

50

%

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25–50% of small businesses in the U.S. operate without a formal marketing plan—meaning no defined strategy, unknown channels, and limited visibility 10–11% of businesses report no video marketing use, lacking strategy to produce basic videos.

PERFORMX PERFORMANCE MARKETING AGENCY

2025

10

%

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Only 10% actively invest in marketing; the rest do nothing and rely solely on personal connections.”  - Forbes

PERFORMX PERFORMANCE MARKETING AGENCY

2025

8

%

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 Actively using video ads (social, YouTube, Professional etc.) Growing sharply at 65–70% post-COVID; especially common in e-commerce, SaaS, and local services businesses with clear goals measured in Performance Marketing KPI.

PERFORMX PERFORMANCE MARKETING AGENCY

2025

27

%

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27% of small businesses lack any formal marketing plan and these businesses are 6.7× less likely to report success. Let's Change That.

PERFORMX PERFORMANCE MARKETING AGENCY

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Where everyone looks the same, does your business have a clear digital strategy ?

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