Search Engine Marketing (SEM) is a dominant force in the world of paid search advertising revolves around two dominant networks that command a significant presence in both search and display. This ecosystem is designed to yield swift results, albeit at a cost. However, the rewards are substantial when the strategy is finely crafted, observed, analyzed and adjusted as it adopts. The search algorithms constantly evolve, considering changes and multiple attributes to determine your serving potential. The traditional notion of “relevance” has transformed into an intricate interplay of “intent keywords“, marking a significant shift in the landscape for each click for SEM. 

Perform-X has navigated these through Panda, Penguin, Hummingbird, Page Layout and Experience, Page Rank and Rank Brain continuously observing, analyzing, and adjusting our SEM strategies for good.