Inbound Marketing? In today’s advertising landscape, the average internet user is relentlessly targeted. Outbound approaches only intensify this inundation. Educated consumers now prefer subtle engagement over blatant selling. Data suggests that 7 to 9 phone calls are needed for a successful cold call—and 10- 12 touch points to nurture a top of the funnel acquisition, an apparently redundant yet effective strategy.

The associated infrastructure costs, monitoring challenges of traditional approach is cumbersome and opting to respond when potential clients express genuine interest is the NOW and new future. Affiliate Marketing is an addition to this methodology that can herd traffic to aggregators that is measurable and scalable when done right.